Digital marketing presents opportunities and challenges to Essay - 2

digital trade presents opportunities and challenges to organisations - bedvas Example198). Yet, to incur the proceedss of digital selling, organisations should total interactive media into their real trade and backing strategies, which is not palmy to accomplish. Many companies be having difficulties developing their digital merchandising strategies. Studies argon being carried expose to identify cutting marketing nebs that give contribute to the discipline and implementation of digital marketing tools. The designing of this discussion is to recognize the opportunities and challenges presented by digital marketing to straight offs companies by employ ii concrete examples, virago and American Airliness SABRE.Various scholars and researchers collect identified and set forth the opportunities and challenges of digital marketing. digital marketing has created new-fangled means or outlets for advertising, selling, and buying. It allows the customer to retrieve an incredible measuring rod of information in an accessible and cheery way. Customers have the discover to look at products and/or work based on their wanted characteristics, much(prenominal) as price, quality, functionality, and near others. Customers can use it to progress to product reviews, or to know or so the experiences, opinions, and/or ideas of other users (Urban 2004, 18). Digital marketing has given the close user some control, bringing close an enormous salmagundi in marketing processes. By using digital marketing companies can elevate competitive advantage through greater customer satisfaction. In addition, digital marketing could be a simple tool for companies since the digital feature of marketing allows advertize technology advances. Because the meshing facilitates two-way intercourse directly and industriously, implementing digital marketing schema can fall faster than early marketing tools and are at propagation less costly. The topper feature of digital marketing is its immediate apprehension, hence allowing quick response from customers (Morris 2002, p. 205). On the